Monday, July 29, 2013

X Factor and Big Brother do battle as Ten continues to slip in the ratings

<i>The X Factor</i>'s judging panel, from left, Brian McFadden, Natalie Bassingthwaighte, Dannii Minogue and Redfoo.

The X Factor's judging panel, from left, Brian McFadden, Natalie Bassingthwaighte, Dannii Minogue and Redfoo.

In last night's battle of the reality shows – with three programs making their season debuts – Channel Seven's The X Factor beat Nine's Big Brother to claim the No. 1 spot.

Despite a massive lead-in audience of 1.63 million from The X Factor – which gave the program its highest-ever debut – Seven's Please Marry My Boy had barely half as many viewers, dropping to 861,000.

Sonia Kruger... Big Brother host.

Sonia Kruger... Big Brother host.

The show still won its timeslot, beating The Big Bang Theory on Nine and Wanted and The Americans on Ten.


Nine News was the second highest-rating program on 1.43 million, followed by Seven News on 1.37 million.

Big Brother came in at No. 4 with 1.31 million, down almost 20 per cent from last year's season debut of 1.63 million.

Ten's fledgling reality crime show Wanted – a format similar to Australia's Most Wanted – continues to struggle, having dropped under the half-million mark to 453,000. And its period spy drama The Americans, which lured a measly 241,000 to claim the 45th spot, deserves a bigger audience.

Seven's Today Tonight beat A Current Affair nationally but ACA claimed victory in Sydney, Melbourne and Brisbane.

Nine's breakfast show Today had 388,000 viewers to Sunrise's 334,000, though Sunrise won in Perth and Adelaide.

The top-rating multi-channel shows were ABC2's Peter Rabbit and Shaun the Sheep, both on 377,000.

After being thumped by Channel Nine last night, thanks to the season final of The Block Sky High, Channel Seven clawed back a narrow lead with 24.3 per cent of the audience, followed by Nine's 23 per cent stake.

Embarrassingly, Channel Ten's 10 per cent share put it in fourth place – well behind ABC1's 14.3 per cent share.

SBS's primary channel SBS One had 4.1 per cent, just behind Seven's secondary channel 7-Two on 4.4 per cent.
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