Wednesday, July 17, 2013

The full Star Wars movie ... 15 seconds at a time

A screenshot of

A screenshot of

With new tools come great ingenuity. With great ingenuity came A New Hope for Instagram video - until it was taken down.

An Instagram user had taken it upon themselves to push the boundaries of coolness/nerdiness, by using the social media site's new video-sharing function to post the entire Star Wars Episode IV: A New Hope online – 15 seconds at a time.

But within hours of catching media attention, the user profile has been removed, along with all the clips. A corresponding Twitter account hinted the film could be complete overnight, but then cited a violation of the Instagram terms of service as the reason for the take-down.

The Instagram terms of service include a copyright clause, which states users must own the content they post, and must not "misappropriate or infringe on the rights of any third party, including, without limitation, privacy rights, publicity rights, copyrights, trademark and/or other intellectual property rights."

The tedious work of splicing the film into shareable 15 second segments began on July 2, according to the user's Twitter account.

They were up to 439 posts, or just under 110 minutes, presuming each post was the maximum-allowed 15 seconds (we haven't watched them all - yet). And, if they were posting the original 1977 cut (about 125 minutes long) they had less than 100 clips to go until the whole movie was online.

The clips were posted from the end of the film to the start so, if it had've been completed, the start of the movie would have appeared at the very top of their Instagram profile page, making the user both a brilliant and courteous "lunatic", according to tech news site Gizmodo.

Instagram, which is owned by social media giant Facebook, expanded from its hip, filtered photo sharing roots into the world of video about a month ago, after rival service Twitter started video-sharing via Vine.

The video-sharing function limits users to clips that are 15 seconds in length – compared to the six-second limit on Twitter's Vine.
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